$2.6 BILLION

ECONOMIC IMPACT OF DENVER METRO ARTS
— Colorado Business Committee for the Arts

$4

RETURN PER DOLLAR SPENT ON PRINT ADVERTISING (COMPARE TO $2.50 FOR TV OR $1.50 FOR DIGITAL VIDEO)
— Nielsen Catalina Solutions study of 1,400 ad campaigns

47 %

OF SHOPPERS ARE MOST LIKELY TO START AN ONLINE SEARCH AFTER SEEING A MAGAZINE AD
— The Retail Advertising and Marketing Associates

82 %

OF CONSUMERS TRUST PRINT ADS THE MOST WHEN MAKING A PURCHASE DECISION
— Harvard Business Review

PRINT ADVERTISING MAKES A LASTING IMPACT. IT REQUIRES LESS COGNITIVE EFFORT AND RESULTS IN GREATER BRAND RECALL THAN DIGITAL MESSAGES.

“Our ad more than paid for itself and we both gained new supporters and reached some donors that had lapsed in their giving in recent years. In fact, the ad was so successful that we are placing ads in additional publications with Colorado Performing Arts.”
— Melissa Grosjean, Longmont Humane Society